World Cup To 2014: Armadillo alert: Official Mascot introduced to the world

FIFA and the Local Organising Committee (LOC) are excited to introduce one of the most high-profile ambassadors of the 2014 FIFA World Cup™: a unique Brazilian three-banded armadillo (the Tolypeutes tricinctus), a creature that is indigenous to Brazil.
The mascot was officially launched as part of Brazilian broadcaster TV Globo’s weekly Fantástico entertainment show, where he was welcomed by Brazilian football legend and member of the LOC Management Board, Ronaldo.
“I’m delighted to welcome such an important member to the 2014 team,” said Ronaldo. “The mascot will play a key ambassadorial role in the next two years. I’m sure he will inspire many young football fans in Brazil and all over the world with the great passion which he has for the sport and for his country.”
The introduction followed a week of activities in which the mascot made a series of unofficial visits all over Brazil. This included the distribution of two thousand and fourteen blue balls, representing his unique blue shell, on the Boa Viagem beach in Recife, a meeting with his new friend Ronaldo in São Paulo, as well as high-profile introductions to Brazilian football fans through digital appearances during several live football broadcasts. The Official Mascot also has his own official song, “Tatu Bom de Bola”, sung by Brazilian music star Arlindo Cruz.