WSJ: "Cash for Kidneys: The Case for a Market for Organs"

From the Wall Street Journal:
Cash for Kidneys: The Case for a Market for Organs 
There is a clear remedy for the growing shortage of organ donors, say Gary S. Becker and Julio J. Elias

Why hasn't anyone invented an app with an ironic name for this? I've got dibs on:
Or-Gone 
Have you ever wanted to wake up in a motel bathtub full of ice cubes?